What makes a brand legendary? Our students recently found out!
Istanbul Medipol University Business School and our International Office welcomed Prof. Dr. Antonio Ragusa from Rome Business School for a masterclass on the ultimate symbol of Italian excellence: Ferrari.
It was an inspiring lecture for everyone interested in:
✓ Luxury Branding
✓ Global Business Strategy
✓ Iconic International Brands
Our students and academic staff had the chance to connect with international faculty and gain firsthand insights into the world of Italian business. To top it off, we officially signed a collaboration intent document, leading to further partnership
